Considerately crafted using a pointed combination of both colour and print, or sometimes simply texture, Spell’s instantly recognisable pieces meet at the intersection of romanticism, escapism, and rock & roll. Each piece is simultaneously easy to wear and elevated, perfect for the next long lunch, farmers market run, music festival, or a night of dancing.

Sustainably minded and forward-thinking – designing with fibres that are circular, regenerative, and renewable – Spell is a global pioneer at the intersection of environmental consciousness and ethical fashion production.

 Ever thoughtful, Spell has amassed a global community of women and men who covet, collect and live in Spell’s now iconic designs.

Our Vision: 

To work in harmony with our people and the planet. 

To create with intention so change is possible. 

To champion fibers that are circular, regenerative, and renewable